Local SEO
Local search engine optimisation is how we at LeadNet help local businesses get found by their customers online. We can help all kinds of businesses, from service oriented to ecommerce. In other words if you’re in business, we can help you find customers for it locally, online.
If all that sounds like a mouthful, you’re right.
Lets look at 2 examples of customers finding local businesses online.
Customers searching with geographical intent:
A customer typing in “Pizza” into Google. A search like this is analysed by search engines and believed to have a local “intent”. The major search engines believe the searcher may be looking for a restaurant rather than information on what pizza is, so they display a listing of local restaurants near to the customer.
Examples:
- Chiropractic clinic
- Home cleaning
- Personal training
- Take away chicken
- Tax accountant
These kinds of searches deliver millions of local business results to your customers across Australia every month.
Search with geographical modifiers:
A customer includes a city or suburb, “Adelaide plumber” for example. This search includes the geographical modifier “Adelaide”. The modifier might also be a suburb, such as St Kilda, or Bondi. These searches will return results close to the target location, and not necessarily near where customer is searching from.
Examples:
- Sydney Mechanics
- Melbourne Lawyers
- Footscray Gyms
- Croydon Locksmiths
- Perth Plumber
Part of local SEO is ranking your local business highly enough on search engines like Google to be seen in the Google “7 pack”.
The Google "7 Pack" of Local Results
Does your business appear for your local search terms?
You may be missing more business than you think, and the optimisation of your local business website is currently one of the easiest yet potentially greatest returns on your investment currently available.
If you’re interested in topping your local search results, call us today, on 08 8377 1171.
Alternatively, email us via the contact form and we’ll call you.
